“Streamline” is understood as making things faster and easier. OK, so, customer relationship management software is there to help streamline work for the sales team-or a number of other purposes such as social media management, leads/contacts organization, customer support, email campaigns, lead scoring, subscriptions, sign-ups, etc. Synthesis: Good CRM software should be a snap to set up and a piece of cake to learn.
Thesis: CRM software saves your business time.Īntithesis: Setting up and learning how to use a CRM takes time.
Let’s take a step back and approach the CRM question tangentially, using some good old fashioned dialectical reasoning:
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